Cooperation Background:

Since 2000, Zhejiang Sci-Tech University has been cooperating with the Fashion Institute of Technology (FIT), State University of New York, a world-renowned fashion technology institution known as the "Harvard of the Fashion Industry", to jointly offer the major of Fashion Art Design. In 2005, according to the new situation of Sino-foreign cooperative education, the program was adjusted and approved by the Ministry of Education as a Sino-foreign cooperative education project.In 2019,the program of Visual Communication Design (Fashion Brand Communication) was added.

Founded in 1944, the Fashion Institute of Technology (FIT), State University of New York, is one of the largest and most prestigious fashion institutions in the world. It has trained internationally renowned designers and entrepreneurs such as Calvin Klein, Norma Kamail, and David Chu. In CEO World Magazine's 2019 Global Fashion University Rankings, FIT ranked first in the world. In its more than 60 years of development, FIT has always maintained close ties with the fashion industry while expanding its professional fields. Today it has more than 30 majors covering fashion design, fashion accessory design, fashion marketing management, advertising and marketing communication, and more. It has a total of 13,000 students from all over the world.

Program Overview:

The major of Visual Communication in Zhejiang Sci-Tech University's International College aims to cultivate high-quality talents in fashion brand communication design and management with excellent artistic literacy, outstanding cross-cultural communication skills and active innovation consciousness, as well as internationalized, skilled in design, and business-savvy talents who want to engage in visual communication design related to fashion brands, such as brand image design, media communication design, fashion store design, fashion display design and related communication design management. It explores the talent cultivation mode of visual communication specialty. This major is the first visual communication design major in China's fashion field.

Educational Objectives:

The major aims to cultivate high-quality talents in internationalized, skilled in design, and business-savvy fashion brand communication design and management with excellent artistic literacy, outstanding cross-cultural communication skills and active innovation consciousness. At the same time, it cultivates students' pioneering spirit and practical ability in the field of design and fashion industry, establishes a lifelong learning concept, and lays a good foundation for sustainable development of China's fashion enterprises. Graduates of this major will engage in work related to fashion brands, such as fashion new media operation, fashion buyer, e-commerce operation, brand image design, advertising communication design, store design, display space design and related work.

Main Curriculum:

Modules include Fashion Visual Communication, Fashion Industry Operation, Fashion Display Design, Fashion Brand Interaction Design and more. Core courses include Visual Communication Design Fundamentals, Graphic Design, Design Form Language, Display Design Fundamentals, Multimedia Design Production, Fashion Environmental Graphics and Information Orientation, Introduction to Fashion Industry, Fashion Consumer Communication, Fashion Trend Analysis and Forecasting, Social Media Integrated Marketing, Fashion Brand Interaction Design Cases, Window Display Design, International Market Communication, Advertising and Promotion, Fashion Brand Core Image Design, Fashion Brand Planning and Design, Fashion Brand Display Space Design, Design Media and Technology, Fashion Internet Business Model and more.

Study Abroad Programs:

Students in this major can apply to study for one semester or one year at the Fashion Institute of Technology (FIT), State University of New York in their second or third year. Students who study for one year at the American college during their school period and meet relevant conditions can receive a bachelor's degree from our university as well as an associate degree from FIT. In addition to this program, the school also provides study abroad programs to universities in the United States, Britain, Italy, Japan, South Korea and other countries during winter and summer vacations. This major provides scholarships ranging from 10,000 to 60,000 RMB for students who study abroad during their university period. The scholarship coverage rate is 90% of the total number of students in this major.